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Features

The complete capability reference for the LeadFella product. Everything here is shipped functionality - see the product's FEATURES.md for the source of truth.

1. Lead Collection

Pull local businesses straight from Google Maps and keep them in one normalized database.

  • Google Maps scraper (Playwright-Java) with live job progress.
  • AI scrape: describe a niche, a location, and how many leads you want; an LLM fans it into many distinct area-level queries (postal codes where supported, else neighbourhoods), capped at 20 listings each and ordered by importance.
  • Lead database with browse, search, sort, and filtering.
  • "Business Type" filter (Google Maps category) shared across Leads, Website Intelligence, and CRM.
  • Normalized records: name, category, address, phone, website, ratings.
  • Businesses with no website are auto-qualified as web-build leads (scored from their Google listing and enrolled in the CRM automatically).

2. Website Intelligence

Crawl every lead's site and turn it into a scored, explainable opportunity profile.

  • Crawls each lead's website.
  • Contact discovery and validation (emails, phones, social profiles).
  • Technology detection with a Wappalyzer-compatible engine over the full community dataset (~3,700 technologies): CMS, e-commerce, frameworks, libraries, server/CDN, analytics, payments, and more - with versions, grouped by category.
  • Website quality score and business maturity score.
  • Deterministic SEO report.
  • Optional AI website insight, including vision analysis of the homepage.
  • Opportunity detection (what work the business likely needs).
  • Automatic AI end-score (lead score + conversion probability) and an audit PDF generated as soon as analysis completes.

3. Revenue Opportunity

Rank leads by what they are actually worth.

  • Revenue potential score per lead.
  • Estimated project value (INR by default, fully multi-currency).
  • Expected value = project value × close probability.
  • Deterministic and explainable before any AI is layered on.

4. AI Personalization

Drafts that reference what is actually wrong with the prospect's site.

  • Lead summary and suggested sales angles.
  • Drafted email / WhatsApp copy grounded in the website insight.
  • Works with leading LLMs (OpenAI, Anthropic, Gemini, xAI) - bring your own key.
  • Copy opens with a concrete observed detail, not a generic compliment.

5. Outreach

Send tracked email with a hard approval gate.

  • Email sending with self-hosted open/click tracking.
  • Deliverability checks before you send.
  • Inbound reply classification.
  • Never auto-send: every message is Draft → Review → Approve → Send.

6. CRM

A Kanban pipeline and a real workspace for every lead.

  • Kanban pipeline with stages.
  • Per-lead workspace page.
  • Deals with owner, value, close date, priority, and tags.
  • Tasks, notes, and an activity timeline.

7. Lead Finder

Power-search the whole lead base by the exact red flags you fix.

  • Standalone power-search for hand-picking prospects.
  • Red-flag filters: outdated site, no SSL, not mobile-friendly, slow, weak SEO, no booking, no contact form, DIY/template, site down, no analytics, no chat/WhatsApp - match leads that have all the gaps you fix.
  • Filter by business type, website / no-website, analyzed, SEO score & grade, opportunities, tech stack, lead score, conversion, revenue, rating, and temperature.
  • Prospecting-only by default: hides leads already in active outreach (toggle to include them).
  • AI natural-language search, hot presets, and saved searches.
  • Runs on a fast denormalized index that scales to hundreds of thousands of leads.

8. Analytics & Learning

See what is converting and let the system get smarter.

  • Funnel and conversion rates.
  • Revenue and best-segment breakdowns.
  • An AI learning loop that calibrates conversion from real outcomes.

Other

  • In-app Docs section for users.
  • Authentication (Bearer tokens).
  • Settings, including vision/AI configuration.
  • Multi-currency: choose the display currency (USD, EUR, GBP, INR, AED, and more) for revenue estimates, deals, and analytics, with an optional value multiplier and one-click re-score of existing leads.
  • Currency defaults to INR; phone parsing defaults to region IN (configurable).

The marketing website that surrounds this product (waitlist, contact, admin) is documented separately - see api.md for its API and architecture.md for how the pieces fit together.