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Field notes on winning local clients.

Playbooks on niche-first prospecting, reading website audits, and outreach that opens with a real gap. The blog launches alongside early access - here's what's coming first.

Playbooks
Coming soon

Niche-first prospecting: why one vertical beats ten

How focusing your scraping and outreach on a single local vertical compounds into a repeatable, sortable pipeline.

Product
Coming soon

Reading a website audit: what actually signals a good lead

Quality score, SEO grade, tech stack, and opportunity flags - which signals matter when you're picking who to contact.

Outreach
Coming soon

Outreach that opens with a real gap

Why grounding the first line in an observed problem out-converts the generic compliment - and how the AI drafts do it.

Revenue
Coming soon

Scoring leads by expected value, not vanity metrics

Turning project value and close probability into a single number you can sort a 200,000-lead base by.

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